Fashion and Sustainability Researcher, Consultant, Public Speaker and Connector
What are the possibilities for creating a contributing fashion industry? How can sustainability and fashion be combined? How can we make it financially more attractive to make ethical choices when producing clothes? Those are questions that I aim to answer with my ongoing research.
My vision is to achieve 100% good fashion together with you. That means fashion that is environmentally friendly, ethical, profitable for the fashion creators and yet affordable and attractive for the consumers.
Find me on:
First of all by starting a dialogue between fashion brands and customers. This will enable fashion brands to understand their target audience better and make design decisions based on real information instead of assumptions. Next to designing clothes that answer the physical, psychological and financial needs of consumers, a fashion brand can also switch do a different business model. The discount system of today can be replaced with a model that gives fashion brands the freedom to sell clothes for the full consumer price when new, loan clothes and sell clothes second hand with discount. This business model also enables consumers to wear or own high quality, well designed clothes for varying prices. The result of all the changes I suggest will be prevention of overproduction and a profit that is higher than today. A part of the extra profit can be invested in improving the clothing production and paying living wages. Another part of the extra profit can be invested towards offering better services and designs to the consumers.
WHAT CAN I HELP YOUR FASHION BRAND ACHIEVE?
- Frequently returning customers to your (web) shop.
- Engaging relationship with your customers.
- Knowledge about the needs of your customers, which can then be answered by the collections you create.
- Guidance by the translation of the needs of customers into collections (co-designing in the right way).
- Economization of expenses that otherwise would be spent on the (over)production of unwanted clothing.
- Support and information on eco and ethical sourcing.
- Information about the new sustainable business model and support on integrating it into your company.
Don’t hesitate to contact me for more information or a brainstorm.
When I can help you with advice or my network, we can plan a consultancy meeting online.
Contact me please by sending an e-mail to firstname.lastname@example.org for more details. I will get back to you the same day, I promise.
I was born in Armenia in 1987. At the age of 14 I came to the Netherlands with my family where I later studied fashion design and communication.
In 2012 I received my Master of Arts degree in Fashion Communication Design.
The year 2014 was a great year for getting it touch with like minded people all around the world. In May 2014 I was awarded a title of a Radical Innovator of the Future with the design system and the business model that I have developed for the fashion industry. In October I was able to publish my first book and share my findings of a research that I had spent 4 years on. In October I was also invited to give a Tedx Talk about the subject and you can view the video below. My Tedx Talk was chosen as editors pick in the US and helped me to reach out to many professionals working in the same field as I am.
In 2015 I developed the video-course Good Fashion Mastery where I share new and more detailed findings from my research with fashion designers and brands.
In 2016 I focused on creating a community of fashion professionals who are working towards improving the fashion industry. I created a group on Facebook (731 members) and one on Linkedin (623 members) to connect like-minded fashion professionals and help each other with inspiration, knowledge and network. Members of the groups share interesting articles around sustainabillity, new business models, innovation and fashion. They start discussions, ask for help, introduce inspiring companies and themselves. Feel welcome to join.
This year I was nominated for the Viva400 Award in the catergory ‘World Improver’.
At the end of 2016, in collaboration with Stephan van Eken we organized our first seminar: the Meta Fashion Summit. Our goal with this event was to acceletate positive changes within the fashion industry. We decided to do so by connecting gamechangers, sharing relevant knowledge and of course inspiration.
In 2017 I will mainly be in Cyprus and work on my research from another country than where it all started. To be completely exact, it all started when I was 5 years old and living in Armenia, not the Netherlands. My mother, who was knitting clothes for her customers, was my inspiration and first teacher. She was the one who made me appreciate the effort that is put into the making of a garment. She also made me want to learn to design clothes that would be cherished and would stay in people’s memories for years.
This year, you will mainly find me online. There are exciting plans which I will shre with you throughout the year through my blog and my social media groups.
Don’t hesitate to contact me, our conversation might even develop into a brainstorm session.