I’m happy to share with you that after seven months of work and five years of research Good Fashion Mastery is ready! Thank you for helping me realize this project by supporting the crowdfunding by either sharing the link or investing in the campaign in June. The first fashion brands have already subscribed to the open-source collaboration with me and I hope that more will follow in the upcoming weeks.
Good Fashion Mastery is a video-course about a new design system and a new business model that I have developed for innovating the fashion industry. The video-course is meant for fashion brands and helps to combine fashion, profit and sustainability with each other.
The content of the video-course is as following:
• Video number 1: Introduction
The first video gives an overview of how the video-course is built up and what you can expect to learn.
• Video number 2: Clients
The second episode focusses on defining your target audience and understanding their financial, physical and psychological needs and desires when it comes to clothes.
• Video number 3: Stakeholders’ Map
The third episode helps to define who your partner stakeholders are in the fashion chain and how you can plan improvements of the industry in time.
• Video number 4: Design system, Explore
The fourth episode explains the first step of the design system, the stage of exploring. It shares 5 tools that you can implement to understand what your customers expect, need and desire from the products that you are offering.
• Video number 5: Design system, Visualize
The fifth episode discusses the second step of the design system, which is about visualizing the designs and testing the visuals with the target audience. It explains how co-designing can be implemented and how it helps to prevent design mistakes and make the clothes useful and valuable for the future customers. This video shares 3 tools that will help you with visualizing the designs and co-designing with the target audience.
• Video number 6: Design system, Reflect
The sixth episode discusses the third step of the design system, which is about reflecting on the designs and testing the samples with the target audience. It explains how the salesman samples can be used in testing the clothes with a group of clients and how this process can help to prevent design mistakes that can only be detected when wearing the clothes. This video shares 3 tools that will help you to improve the products and the services that you are offering as a brand.
• Video number 7: Design system, Create
The seventh episode shares 6 tips on how you can effectively improve production practices of clothes. This video also shares one tool that will help you to keep improving and taking steps forward.
• Video number 8: Design System, Communicate
This video shares tips on how to communicate about the sustainable and ethical practices of your collection. It shares information on what makes marketing in fashion so strong and what you can learn from it when presenting and selling the products you create. Three questions in this video will help you to think about your marketing practices today and improve them in the future. The last part of the video discusses how you can educate consumers to make better decisions regarding clothing maintenance and disposal once you have built a relationship with them.
• Video number 9: Business Model
The ninth episode shares how profit and sustainability can be combined in fashion. This video visualizes 4 scenario’s of clothing production and sale and introduces a new business model for producing 30% less clothes and making up to 70% more profit.
• Video 10: Tips & Follow up
This is the last episode of the video-course. It shares 5 tips on which mistakes not to make when applying the knowledge shared by the course and gives information about how to follow further developments such as webinars and podcast interviews with case-studies.
Good Fashion Mastery is being offered to fashion brands with two options.
OPTION 1: FOR FREE
The video-course is free of charge for fashion brands that are willing to start an open source collaboration with me for two years.
This means that every 3 months they will receive a questionnaire from me to fill in:
• what they have learned
• what they have implemented
• what does and does not work for their brand
• results (likes on social media, reactions from customers, percentage of growth etc).
• feedback for improvement & tips
The fashion brands that choose for this option give me the permission to use their brand’s logo on my website to publically communicate that they are a case-study for my ongoing research and that we have an open-source collaboration towards improving and innovating the fashion industry by joining forces.
If you are interested in the video-course and want to start an open source collaboration with me, then you can subscribe by clicking here.
After you have subscribed you will receive the second episode of Good Fashion Mastery and the rest of the 10 video’s will appear one by one in your mailbox in the days that follow.
OPTION 2: €305,00 including VAT
Fashion brands that are not willing to have an open source collaboration, other organizations and individuals that are interested in the content of Good Fashion Mastery still have access to the course. They can purchase it for €305,00 including VAT and in addition receive my book ‘Paradigm Shift in Fashion’. The book provides the reader with a good base for developing a stakeholders’ map and shares the first part of the finding of my research. The video-course continues by sharing tips and information regarding the design system and the business model based on further research and experience after the book was published.
If you are interested in the video-course and want to buy it, then write me a line and I will get back to you as soon as possible.
The money that I will receive through option 2 will be invested in the development of webinars, seminars, podcast interviews and further video’s in the upcoming year.
I’m looking forward to read your reaction about the first episode!
Let’s take bigger steps towards improving the fashion industry.