A couple of days ago I went to watch The True Cost Movie at Pakhuis de Zwijger. It’s a documentary showing the fashion industry and the reality behind fast fashion. Fashion brands, factory owners, cotton farmers, clothing manufacturers and several other parties were sharing their perspective and their story through interviews. They were sharing the impact of how the industrie works on their lives and what they think about it.
For me and probably for all the other people who were watching the documentary it was awful to hear how manufacturers have been shot by the police because they were asking for fair wages, how others have been bitten to death, how some have been injured and intimidated. It was shocking to hear how the working conditions and wages are being justified by some fashion creators and it was hopeful to see other fashion creators doing their best to improve the situation.
The movie motivated me to keep my research going, to keep taking steps towards a better fashion industry, and to take the steps faster than I have been doing until now. It is a pity that consumers were not interviewed in the documentary to share their story… instead most people probably felt guilty after watching the graphic visuals of suffering and destruction. Consumers should have a voice too… I believe that there should be a dialogue if we ever want to change this situation.
I wish that after the documentary there would be room for a discussion so that people could actually understand what they have been watching for 1,5 hours. It was not a Hollywood movie, it was reality that was filmed. It was the story of real people in our world and we are connected with them and the environment that we are living in.
Instead of the discussion audience received discount cards to buy sustainable fashion and a comedian came up the stage to cheer people up. That part really got to me… Would it be appropriate to have a comedian cheering the audience up after watching a documentary about 9/11 too? Of course not. I guess the reason was that people felt guilty about realizing that indirectly they have unconsciously been contributing to the harm. The harm is so big that most people can’t imagine what the solution is for this situation. Even then, I believe that there should be space for discussion, for feeling the pain and sharing what goes through one’s head.
Everybody in the world has a certain amount of responsibility in this situation. Each one of us is involved in the fashion industry one way or the other and I truly think that there is a way of achieving a better fashion industry. I’m investing my time, money and energy towards achieving a good fashion industry and if you ever feel lost, feel free to contact me and share your thoughts and feelings with me. Together we can definitely make a difference.
Just wanted to share with you what goes through my head after watching the documentary.