‘Deep down in the heart of mankind is the longing for a mother who will protect us, cherish us, and warm us with her love – a longing which seems to take us back to the very earliest stages of our being. The unconscious foundation of the fear of cold is derived from the fear of separation from the mother. Since clothes obviously protect us from cold, it is not surprising that they frequently become symbols of this aspect of the protection function of the mother, and then, by extension, of the other aspects also – the aspects in virtue of which she becomes a refuge from ‘the hard and cold world’ in general.’ J.C. Flugel 1930
Mothers are mostly the ones who teach us how to wear clothes. My mom taught me how to actually make them. Patiently answering all my questions, she taught me to knit at the age of six. She also made a lot of clothes for me, beautiful dresses and warm comfortable sweaters and vests. She is probably the reason I chose to study fashion. Last year when I was receiving my diploma for the Master of Arts in Fashion Communication Design she gave me a hug and said: ‘Thank you, you realized my dream.’
When she was young my grandfather did not want her to study fashion because according to him it was not a serious profession. He chose for her to study economy instead. Despite this I remember my mom always knitting or sewing unique feminine garments for herself and others. She had learned to knit from her grandmother, my grand-grandmother, at the age of four. In the Soviet Union it was difficult to find a great variety of clothes in the shops. Because of this a lot of people were wearing similar clothes, my mom was standing out with her self-made designs.
When I was four or five years old I remember her knitting clothes on demand for others as well on her knitting machine. She designed the pieces and made them custom-made. At that time I was experimenting with designing clothes as well for my dolls.
In the clothes and accessories I make today as a freelancer or on demand, I’m always trying to integrate the positivity I have experienced in my childhood. I want each piece to be special and make people look good from the outside and feel great from the inside. For this I am researching what clothes mean to us through Clothes Relationships. I am trying to improve the experience of clothes through my designs. Sustainability plays a great part in my work. It is essential to me not only to make the surface seem positive, but to make sure that the production chain is fair as well. Also the materials used shouldn’t be hazardous for the wearer or the environment. I have been researching sustainable practices in fashion for the last 3 years. My findings are summarized on Modevlinder, a public online database on sustainability for fashion wearers and fashion creators. A big part of pollution to the environment caused by clothes happens after purchase, because of the numerous times we wash, tumble dry and iron what we wear and because we still throw most of our garments in the garbage bin instead of bringing them to a clothes container. When we consider clothes to be special, we take a better care of them, which then again results in less pollution for the environment.
If you are still wondering what I do and what my company represents here it is in one sentence: I’m combining my and my mom’s dreams and trying to make them come true.
Hopefully by sharing my knowledge and visualizing my thoughts I can also inspire others to change the polluting fashion industry which it is today, without loosing the Core of Fashion.